Paulas Choice

DSC_6133So, as you already know, I am back on the warm and sunny island of Mallorca. Sweden was fun and work, all in a happy-go-lucky bundle. It was fantastic to see family, friends and colleagues and so much happened that I can’t really decide where to start……let me think….hmmmmmm….I will begin at the very end and move backwards 😀

Paula Begoun.JPEG

Paula Begoun – The Cosmetic Cop – is a most amazing woman who knows all there is to know about skin products. Fact is, she knows everything about the body’s biggest organ – the skin – and have been developing products for years and years. She has also written 21 books on the subject. 21!!!!!


One cold and windy day Stockholms beauty reporters gathered in the magnificent lounge at the pretty Nobis Hotel so meet and listen to Paula and her business partner Bryan Barron. The main reason for their visit was to launch a new product in the already wide range of skin care and cosmetics:

7860 Resist Hyaluronic Acid Booster.JPEGThe Hyaluronic Acid Booster is like caviar for the skin. Whenever I put it on, underneath my regular moisturizer (I do change brands now and again), I feel my face plumping up and younger looking. I should know, vain as I am!!! This specialized hyaluronic acid anti-aging booster plumps fine lines and prevents moisture loss.ihwx.1f14f86d-ae4e-46b5-b476-f5f9f2236db9.1200.800

There was a another little surprise gift in the goodie bag: The 2% BHA Liquid, which is an exfoliant that can be used any time of day. Dispense a drop or two onto a cotton pad and apply it to the face. Do not rinse.

Breakouts, we’re through. This super-light, matte finish BHA lotion unclogs and shrinks too-big pores, dissolves blackheads.
  • Acne Breakouts, Anti-Aging, Blackheads, Eczema, Enlarged Pores, Extra Sensitive Skin, Redness, Rosacea, Wrinkles
  • For All Skin Types
  • Calms redness, builds collagen
  • Contains quickly absorbed 1% salicylic acid

Please Note: Do not use if you are allergic to aspirin or its derivatives.

DSC_6232The venue couldn’t be more perfect for this kind of press gathering, the interior of Nobis Hotel was designed by the architect trio Claesson Koisvisto Rune. Three guys that I’ve gotten to know quite well as the years have gone by. I can’t even remember how many times I have written about them, as they constantly keep winning prestigious design & architectural awards. This particular ceiling above what was once a courtyard, is 28 meters high and looks like a censored-via-pixelation version of the Sistine chapel.


The image is actually a view of the blue sky from under a canopy of leaves, Eero Koisvisto tells me. Then they just enlarged the picture many many times. If you squint you can see the picture. As always, these boys come up with great and inventive ideas.


We tried out all these lovely products, only wish I took take them all home with me. But that would be stealing and I am no thief.w217984-pc7850Especially that little tube to the right, it’s a ”Resist Vitamin C Spot Treatment.” With age come the brown spots, and I HATE them. My hand are still free of them, but last year a couple appeared on my face and I’ve tried literally everything to get rid of them, but nothing seems to help…Grrrrrrr. I hate aging 🙁 So now I shall try this 🙂

Bryan Barron.JPEGDSC_6244

Bryan Barron has been working with Paula’s Choice Skincare for over 15 years. Together, he and Paula are the best-selling author of several books on skincare and makeup including The Original Beauty Bible. Bryan’s experience in the cosmetics industry includes many years as a professional makeup artist, product research specialist, and skin care professional.


 Skincity is THE beauty salon on the web, and they carry the market’s leading products in professional skin care and makeup.

DSC_6243Annica Forsgren is the clever owner of Skincity. She has 15 years of experience in the field of skin care, and together with Paula and Bryan, she made our day. Ciao all you beautiful peeps <3 keep taking care of your skin! Especially if you live in a sunny country; remember NEVER to go out without that oh so important sunscreen.




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